Privacy Policy

Learn how we collect, use, and protect your personal data.

Last updated: October 2026

Doctor Sofa respects your privacy and protects your personal data. This Privacy Policy explains how we collect, use, store, share and protect the information of users who access this site.

By filling in a form or accepting cookies, you agree to the use of your data described in this Policy, as applicable.

1. Who we are

Company name: AWR Administradora de Franquias LTDA
Registration: CNPJ 34.704.495/0001-51

Address: Rua Nove de Março, 820, 2º andar, Joinville/SC, CEP 89201-400, Brasil

Contact: contact@doctorsofa.uk

Data protection: contato@doutorsofa.com.br

2. What data we collect

• Name
• Email

• Phone number

• City and address (when necessary)

• Information submitted through forms

• Browsing data (IP, pages visited, time spent, browser, device)

• Cookies and similar identifiers

• Interaction data from ads and campaigns

3. How we use the data

• Respond to messages and requests
• Send quotes and information

• Provide customer support

• Improve the website and user experience

• Analyse campaigns and ads

• Run marketing and remarketing

• Fulfil legal obligations

• Prevent fraud and abuse

4. Legal basis for processing

• Consent: non-essential cookies, personalised ads and marketing communications
• Performance of a contract or steps prior to one: responding to your request, sending quotes and providing service

• Legitimate interest: improving the website, measuring campaigns and preventing fraud and abuse

• Legal or regulatory obligation: keeping records required by law and answering authorities

5. Data sharing

We may share data with:

• The franchised unit serving your area — an independent company, which receives your request in order to respond to it
• Technology and hosting providers

• Marketing and automation tools

• Platforms such as Google and Meta

• CRM and email marketing systems

• Public authorities, when required by law

We do not sell your personal data.

6. Cookies and tracking technologies

We use cookies and similar technologies to ensure website functionality, improve browsing, measure performance, and display relevant ads.

You can manage cookies in your browser. Non-essential cookies depend on your consent.

7. Storage and security

We adopt technical and organisational measures to protect your data against unauthorised access, loss or improper alteration.

Contact and quote data is kept for as long as needed to handle your request and for the period required by law. Data of franchise applicants stays with the franchisor until the selection process ends: if the profile is not approved, it is deleted; if a contract is signed, it is kept for the term of the contract and for up to ten years after it ends.

This website is not intended for anyone under 18. If we learn that we collected a minor's data without a guardian's authorisation, that data will be deleted.

8. Data subject rights

• Confirmation of and access to your data
• Correction of data

• Anonymisation or deletion

• Portability

• Information about sharing

• Withdrawal of consent

To exercise your rights, contact us by e-mail: contato@doutorsofa.com.br

9. Marketing communications

We only send promotional communications by email, WhatsApp, text message or other channels with your consent, which you can withdraw at any time through the unsubscribe link or by contacting us.

Replying to your quote request is not a promotional communication.

10. Third-party links

Our website may contain external links. We are not responsible for the privacy policies of third parties.

11. Changes to this policy

This Policy may be updated at any time. The most recent version will always be available on this page.

12. Contact

If you have any questions, contact us:
contato@doutorsofa.com.br

13. Applicable law and supervisory authority

Applicable law: UK GDPR and Data Protection Act 2018.
Supervisory authority: Information Commissioner's Office (ICO).

Your data is processed in Brazil by AWR Administradora de Franquias LTDA, the company responsible for this website.

If you believe the processing of your data breaches the law, you may lodge a complaint with the supervisory authority, without prejudice to contacting us first at contato@doutorsofa.com.br.